Content freshness
Checks for date signals that tell AI agents how current your content is.
Why does this matter?
AI agents prefer current content. Without datePublished and dateModified, an AI agent can't tell if your content is from yesterday or 5 years ago. Fresh, dated content is cited more often.
How to fix it?
Add datePublished and dateModified to JSON-LD (Article or WebPage schema). Use <time datetime="..."> elements in your HTML. Update dates when you refresh content.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks for date signals that tell AI agents how current your content is.
AI agents prefer current content. Without datePublished and dateModified, an AI agent can't tell if your content is from yesterday or 5 years ago. Fresh, dated content is cited more often.
Add datePublished and dateModified to JSON-LD (Article or WebPage schema). Use <time datetime="..."> elements in your HTML. Update dates when you refresh content.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<!-- Visible date on the page -->
<p>Last updated: <time datetime="2026-03-14">March 14, 2026</time></p>
<!-- Article JSON-LD with publish and modified dates -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "SEO audit guide 2026",
"datePublished": "2026-01-15",
"dateModified": "2026-03-14"
}
</script>
<!-- Update dateModified every time you revise your content -->