WWW consistency
Checks if www and non-www redirect consistently.
Why does this matter?
www.example.com and example.com are technically two separate domains. Without a redirect, search engines see both as separate websites and split link value and authority.
How to fix it?
Choose one preferred form (www or non-www) and redirect the other via 301. Set the preference in Google Search Console. Use a canonical tag that always points to the preferred form.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if www and non-www redirect consistently.
www.example.com and example.com are technically two separate domains. Without a redirect, search engines see both as separate websites and split link value and authority.
Choose one preferred form (www or non-www) and redirect the other via 301. Set the preference in Google Search Console. Use a canonical tag that always points to the preferred form.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
# Choose one preference: www OR non-www (here: enforce www)
# Nginx
server {
listen 443 ssl;
server_name yourdomain.com; # non-www
return 301 https://www.yourdomain.com$request_uri;
}
# Apache .htaccess
RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\. [NC]
RewriteRule ^(.*)$ https://www.%{HTTP_HOST}/$1 [R=301,L]