Duplicate content
Detects pages with identical or very similar content.
Why does this matter?
Duplicate content confuses Google: which page should it rank? This splits ranking power and can lead to cannibalization. External duplicates (from other sites) can lead to filters or penalties.
How to fix it?
Use canonical tags to indicate the preferred page. Rewrite duplicated pages with unique content. Use 301 redirects for exact duplicates. Block URL variants via robots.txt or noindex.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Detects pages with identical or very similar content.
Duplicate content confuses Google: which page should it rank? This splits ranking power and can lead to cannibalization. External duplicates (from other sites) can lead to filters or penalties.
Use canonical tags to indicate the preferred page. Rewrite duplicated pages with unique content. Use 301 redirects for exact duplicates. Block URL variants via robots.txt or noindex.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<!-- Self-referencing canonical on every page --> <link rel="canonical" href="https://www.yourdomain.com/seo-audit-tool/"> <!-- Block URL variants via robots.txt --> Disallow: /*?utm_source= Disallow: /*?session= Disallow: /*?ref= <!-- Print/mobile versions: canonical to original --> <link rel="canonical" href="https://www.yourdomain.com/article/"> <!-- Exact duplicates: set up a 301 redirect --> Redirect 301 /old-url/ https://www.yourdomain.com/new-url/