Why does this matter?
Hard-to-read text increases bounce rate. Google measures implicit usage signals - if visitors leave quickly, Google sees that as a negative signal. Simple language also reaches a broader audience.
How to fix it?
Write short sentences (max. 20 words). Use active voice. Break up long paragraphs. Use subheadings every 300 words. Avoid jargon unless necessary.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Evaluates the readability of page content.
Hard-to-read text increases bounce rate. Google measures implicit usage signals - if visitors leave quickly, Google sees that as a negative signal. Simple language also reaches a broader audience.
Write short sentences (max. 20 words). Use active voice. Break up long paragraphs. Use subheadings every 300 words. Avoid jargon unless necessary.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<!-- Short sentences, clear paragraphs, lists for enumerations -->
<h2>What is a title tag?</h2>
<p>A title tag is the title of your page.
Google shows it as the blue link in search results.</p>
<ul>
<li>Maximum 60 characters</li>
<li>Contains your focus keyword upfront</li>
<li>Unique per page - never copy it</li>
</ul>
<p>A good title tag significantly increases your click-through rate (CTR).</p>