Why does this matter?
Hreflang tags tell Google which language version of a page to show users in different countries/languages. Without hreflang, Google may show the wrong language version, leading to high bounce rates.
How to fix it?
Add hreflang tags for each language version including an x-default. Make sure the tags are bidirectional (each language version links to all others). Use absolute URLs.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Validates hreflang tags for multilingual SEO.
Hreflang tags tell Google which language version of a page to show users in different countries/languages. Without hreflang, Google may show the wrong language version, leading to high bounce rates.
Add hreflang tags for each language version including an x-default. Make sure the tags are bidirectional (each language version links to all others). Use absolute URLs.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<link rel="alternate" hreflang="nl" href="https://example.com/nl/"> <link rel="alternate" hreflang="en" href="https://example.com/en/"> <link rel="alternate" hreflang="x-default" href="https://example.com/">