Viewport meta tag
Checks if the mobile viewport is correctly configured.
Why does this matter?
Google uses mobile-first indexing: the mobile version of your site determines your ranking. Without a viewport meta tag, mobile browsers display a shrunk desktop version, leading to poor user experience.
How to fix it?
Add the viewport meta tag in the <head>: <meta name="viewport" content="width=device-width, initial-scale=1">. Avoid setting maximum-scale=1 or user-scalable=no - this harms accessibility.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if the mobile viewport is correctly configured.
Google uses mobile-first indexing: the mobile version of your site determines your ranking. Without a viewport meta tag, mobile browsers display a shrunk desktop version, leading to poor user experience.
Add the viewport meta tag in the <head>: <meta name="viewport" content="width=device-width, initial-scale=1">. Avoid setting maximum-scale=1 or user-scalable=no - this harms accessibility.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<meta name="viewport" content="width=device-width, initial-scale=1">