On-page

Internal links

Checks if every page contains sufficient internal links.

Why does this matter?

Internal links distribute link value (PageRank) across your website and help Google discover new pages. They also improve user experience by guiding visitors to related content.

How to fix it?

Add at least 2-3 internal links to related pages on each page. Use descriptive anchor text (not "click here"). Make sure your most important pages are linked from multiple other pages.

This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.

Frequently asked questions

Checks if every page contains sufficient internal links.

Internal links distribute link value (PageRank) across your website and help Google discover new pages. They also improve user experience by guiding visitors to related content.

Add at least 2-3 internal links to related pages on each page. Use descriptive anchor text (not "click here"). Make sure your most important pages are linked from multiple other pages.

Example

Copy the code below and adapt the domain name, brand name and content to your situation.

<!-- Use descriptive anchor text, never 'click here' -->
<p>
    Learn more about <a href="/seo-audit-tool/">our SEO audit tool</a>
    and discover how <a href="/features/title-tag-present/">title tags</a>
    affect your ranking.
</p>

<!-- Related page in footer or sidebar -->
<a href="/blog/seo-tips-2026/">10 SEO tips for 2026</a>
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