Why does this matter?
The title tag is one of the most important on-page SEO factors. Search engines display it as the clickable blue link in search results. Without a title, Google generates one itself - often of poor quality.
How to fix it?
Add a unique <title> tag inside the <head> of every page. Include your focus keyword and keep it between 30 and 60 characters. Avoid duplicating titles across multiple pages.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if every page has a <title> tag.
The title tag is one of the most important on-page SEO factors. Search engines display it as the clickable blue link in search results. Without a title, Google generates one itself - often of poor quality.
Add a unique <title> tag inside the <head> of every page. Include your focus keyword and keep it between 30 and 60 characters. Avoid duplicating titles across multiple pages.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<head>
<meta charset="UTF-8">
<title>SEO audit tool for any website | YourBrand</title>
<meta name="description" content="Description of your page in 120-160 characters.">
<link rel="canonical" href="https://www.yourdomain.com/seo-audit-tool/">
</head>