Keyword in title
Checks if the focus keyword appears in the title tag.
Why does this matter?
Google uses the title tag to determine a page's relevance for a search query. Including the keyword in the title significantly increases your chances of ranking for that term.
How to fix it?
Place your primary focus keyword as early as possible in the title. Use the exact phrase you want to rank for, but still write the title in a readable way for humans.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if the focus keyword appears in the title tag.
Google uses the title tag to determine a page's relevance for a search query. Including the keyword in the title significantly increases your chances of ranking for that term.
Place your primary focus keyword as early as possible in the title. Use the exact phrase you want to rank for, but still write the title in a readable way for humans.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<!-- Focus keyword "SEO audit tool" is placed as early as possible --> <title>SEO audit tool: 53 automatic checks for your website</title>