Meta description
Checks if a meta description is present with the correct length.
Why does this matter?
The meta description appears as descriptive text below the title in search results. Although not a direct ranking factor, a good description significantly increases click-through rate (CTR).
How to fix it?
Add a unique meta description of 120-160 characters. Include your focus keyword and end with a call-to-action. Write it for the visitor, not for Google.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if a meta description is present with the correct length.
The meta description appears as descriptive text below the title in search results. Although not a direct ranking factor, a good description significantly increases click-through rate (CTR).
Add a unique meta description of 120-160 characters. Include your focus keyword and end with a call-to-action. Write it for the visitor, not for Google.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<!-- 148 characters - good length (aim for 120-160) --> <meta name="description" content="Find out for free how your website scores with 53 SEO checks. Instant insights into title tags, load time and security. Start today - no credit card required.">