Why does this matter?
Alt text helps Google understand images and include them in Google Images. It's also essential for accessibility - screen readers read the alt text aloud for visually impaired users.
How to fix it?
Add a descriptive alt attribute to every image. Describe what's in the image, not "image of..." or "photo of...". Decorative images get an empty alt="".
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if all images have descriptive alt text.
Alt text helps Google understand images and include them in Google Images. It's also essential for accessibility - screen readers read the alt text aloud for visually impaired users.
Add a descriptive alt attribute to every image. Describe what's in the image, not "image of..." or "photo of...". Decorative images get an empty alt="".
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<img
src="/images/seo-dashboard.webp"
alt="SEOCrawler dashboard showing total score 87 for yourdomain.com"
width="1200"
height="630"
loading="lazy"
>