Heading hierarchy
Checks if the heading structure is logically organized (H1 → H2 → H3).
Why does this matter?
A logical heading structure helps search engines understand and index page content. It also improves accessibility for screen readers and makes content easier to scan.
How to fix it?
Use headings in order: one H1, multiple H2s for main sections, H3s for subsections. Don't skip levels (e.g. don't go from H1 directly to H4). Use headings for structure, not styling.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if the heading structure is logically organized (H1 → H2 → H3).
A logical heading structure helps search engines understand and index page content. It also improves accessibility for screen readers and makes content easier to scan.
Use headings in order: one H1, multiple H2s for main sections, H3s for subsections. Don't skip levels (e.g. don't go from H1 directly to H4). Use headings for structure, not styling.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<h1>SEO audit tool for your website</h1>
<h2>On-page SEO checks</h2>
<h3>Title tag optimization</h3>
<h3>Writing meta descriptions</h3>
<h2>Technical SEO checks</h2>
<h3>HTTPS and security</h3>
<h3>Speed and performance</h3>
<!-- Never skip a level: don't jump from H1 directly to H3 -->