Why does this matter?
The H1 is the main heading of a page and gives search engines a clear signal about its topic. Each page should have exactly one H1 - more is confusing, none is a missed opportunity.
How to fix it?
Make sure each page has exactly one H1 tag. Use your focus keyword in it. The H1 doesn't have to be identical to the title tag, but it should summarize the page's topic.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if every page has exactly one H1 heading.
The H1 is the main heading of a page and gives search engines a clear signal about its topic. Each page should have exactly one H1 - more is confusing, none is a missed opportunity.
Make sure each page has exactly one H1 tag. Use your focus keyword in it. The H1 doesn't have to be identical to the title tag, but it should summarize the page's topic.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<main>
<h1>SEO audit tool for any website</h1>
<p>Run a free SEO audit on your website in 2 minutes
and immediately discover areas for improvement.</p>
</main>