Keyword in H1
Checks if the focus keyword appears in the H1 heading.
Why does this matter?
The H1 is a strong on-page signal. Google gives more weight to text in headings than to regular paragraph text. A keyword in the H1 reinforces relevance signals for that search term.
How to fix it?
Include your primary focus keyword in the H1. Write it naturally - keyword stuffing backfires. The H1 should also be attractive for visitors scanning the page.
This check scores from 0 to 100. Below 50 is a fail, 50 to 89 is a warning, 90 or above is good. After each crawl you see the score per page in your report, with a short note on what we found.
Frequently asked questions
Checks if the focus keyword appears in the H1 heading.
The H1 is a strong on-page signal. Google gives more weight to text in headings than to regular paragraph text. A keyword in the H1 reinforces relevance signals for that search term.
Include your primary focus keyword in the H1. Write it naturally - keyword stuffing backfires. The H1 should also be attractive for visitors scanning the page.
Example
Copy the code below and adapt the domain name, brand name and content to your situation.
<!-- Focus keyword "free SEO audit" is in the H1 --> <h1>Free SEO audit: discover improvements for your website</h1>